ICI Paints - AkzoNobel

Website

www.duluxtrade.co.uk

Company Profile

ICI Paints AkzoNobel is the world’s leading decorative coatings company and number one in the world for decorative paints and performance coatings. Its portfolio includes market-leading brands such as Dulux Trade, Cuprinol Trade, Glidden Trade, Polycell Trade, Hammerite and Sikkens, which are at the forefront of the innovation and development of quality interior and exterior paints, varnishes, woodstains, fillers and landscaping products for professional appliers in all sectors.

ICI Paints AkzoNobel leads the way for new product development, continuously expanding portfolios, colour ranges and environmentally sustainable products to offer specifiers, contractors and decorators, superior decorating solutions and the support to do a great job.

Dulux Trade

Dulux Trade is the leading brand in the UK trade paint market, providing a comprehensive range of decorative finishes, exterior and specialist products. The Dulux Trade portfolio includes an extensive range of high profile sub-brands, such as Diamond, Weathershield and Ecosure, offering a combination of product quality and performance, together with first class service and technical support.

Sustainable Solutions

Ecosure from Dulux Trade provides the perfect balance; a natural paint that delivers on sustainability and performance. The Ecosure range of matt, gloss and undercoat and quick drying eggshell paint represents a significant ‘step towards greener’ and shows commitment by Dulux Trade to drive the industry towards more environmentally friendly paints.

Light & Space from Dulux Trade is an intelligent, energy saving colour range that makes room’s look and feel lighter, brighter and more spacious. Using unique technology, the range is designed to reflect rather than absorb light; meaning light is distributed around the room more effectively – which saves 20 per cent of light and energy.

The extremely tough and washable water-based Diamond range uses Dulux Trade Diamond Technology to produce a paint that is 10 times more durable compared to traditional vinyl silk emulsions. Diamond is an ideal choice for high traffic areas, with its stain resistant and easy clean properties it reduces maintenance cycles and associated environmental and financial costs.

Waste Management Solutions

Dulux Trade is the first to market with new Paint Solidifier, a revolutionary solution for the safe, responsible disposal of waste paint. Dulux Trade Paint Solidifier eliminates the practice of sending leftover liquid paint to landfill or pouring it down a drain.

The Dulux Trade Environmental Wash System is also the first of its kind in the UK market, providing an environmentally friendly way of washing out paint tools, such as brushes and rollers, to minimise the impact of a company’s waste disposal.

Tough Exterior Solutions

Weathershield from Dulux Trade is an extensive premium range of products designed to extend maintenance cycles and protect external masonry for up to 15 years, and all exterior woodwork for up to eight years.

Specialist Products

Metalshield from Dulux Trade has been specifically developed for ferrous and non-ferrous metals to reduce maintenance and redecoration cycles and provide long term protection. Metalshield enables rapid turnaround on jobs due to its quick drying formula, and with its new barrier technology, it locks out air and moisture to provide protection for up to eight years.

Sterishield is a durable and washable hygiene paint that supports the fight against bacteria such as MRSA by actively inhibiting growth. Sterishield is ideal for hospitals, clinics, care homes and kitchens, and withstands repeated cleaning cycles and maintains anti-bacterial effectiveness.

The Dulux Trade Anti-Graffiti system is a water-based product used for long lasting protection against graffiti vandalism. The range withstands frequent cleaning and can eliminate unwanted graffiti in minutes.

Floorshield from Dulux Trade is a hard wearing, solvent based floor paint ideal for use in commercial and light industrial premises. The product ensures that floors retain a better look for longer with its high film hardness and abrasion resistance properties.

Dulux Trade Woodcare

The Dulux Trade Woodcare range provides advanced protection indoors and outside with outstanding durability and functionality. Products in this high performance portolio include Diamond Glaze, Weathershield Woodstain AP and Weathershield Naked Wood.

Cuprinol Trade

Leading the way for 75 years, Cuprinol Trade is renowned for its heritage and expertise in timber treatment, offering a wide range of high quality preservers, fillers and eradicators with a strong garden and landscape focus and a range of colours perfect for transforming timber.

Sikkens

The Sikkens brand draws on over 200 years of specialist woodcare knowledge to deliver high performance systems to enhance and protect the natural beauty of wood. The highest quality formulations create premium finishes which allow the wood’s natural features to shine through for a truly aspirational presentation of timber.

Glidden Trade

Glidden Trade is the UK’s fastest growing paint brand offering a competitively priced product with unrivalled quality as an attractive option for merchants and decorators on a strict budget but for whom quality remains paramount.

Polycell Trade

Polycell Trade is a comprehensive range of predecorative products including fillers, adhesives and painting aids. Each product has been specifically formulated to help professionals get the optimum foundation for paint and wallpaper finishes.

Hammerite

With over 30 years’ experience, the Hammerite range offers high quality protection and decoration for metal. The Hammerite portfolio includes a range of durable decorative coatings and preparation products to help remove rust and surface build up on metal, and a selection of anti-corrosive primers for all types of metal. Hammerite provides the trade with a quick-drying solution that allows job completion in a day, and application has been made four times faster with the recent addition of the Hammerite Metalmaster to the Hammerite product offering.

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Latest News and Press Releases

Live Case Study Proves Success for Dulux Trade at Ecobuild
Industry-leading manufacturer of paints and performance coatings, Dulux Trade, is celebrating a successful Ecobuild after a live case study from City of York Council helped drive a high number of visitors to its stand.