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Electric Radiators Direct


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0330 300 4444

  • Cointra Apolo
  • Inerzia Ceramic
  • New Generation
  • Heated Towel Rail
  • Designer TT
  • ESD Range
  • Central Heating
  • Designer Range
  • Controls
  • DesignerRC

Electric Radiators Direct Company Profile

Electric Radiators Direct supplies a wide range of energy-efficient good looking electrical heaters at truly competitive prices. The company offers designer electric radiators, electric heaters and electric central heating systems from world renowned manufacturer Haverland and is the sole UK distributor for the next-generation Haverland RC Wave range. Top quality products from Haverland carry extensive warranties and the RC Wave has a lifetime guarantee on the radiator block.

To complement the performance of the products its sells, Electric Radiators Direct believes in offering a high level of customer service. The company has negotiated the best possible prices on an extensive range of electric radiators and electric central heating systems tailored to individual needs and promises to refund the difference if the same product is found in stock anywhere else at a lower price. The website gives detailed information on each range and there is a useful online heating calculator but staff are also available seven days a week to help with advice. Free heating quotations can be provided.

Large stocks are held and next-day delivery is available.


All radiators from Electric Radiators Direct are pipeless and come with a 13amp plug for simple installation. Haverland products have been chosen for their slim design, suiting both contemporary and period interiors, as well as the advanced technology that keeps running costs low and safety high. The aluminium bodies are 100% recyclable.

Electric Heating Systems

Whether as a replacement for bulky storage heaters, or a completely new central heating system, Electric Radiators Direct has slimline electric radiators to suit. Different models can be mixed and matched to achieve precise, cost effective heating for each room, whatever its size.

Haverland radiators are fitted with thermal limiters to ensure that the surface temperature never exceeds 75°C and carry certifications and accreditation for this safety feature.

All have state of the art temperature and energy management and simply screw to the wall before plugging into a normal 13 amp socket. With the ability to digitally programme each radiator, the heating can be tailored to go on and off only when needed in a particular room, providing big savings on energy usage.

Electric Radiators

  • ESD Range - The ESD is Haverland's budget range, but these aluminium radiators are still fully programmable hour by hour with an electronic thermostat. Available in sizes from 500w to 1500w, for room sizes up to 17.5 square metres. There is a two-year warranty.
  • Designer RC Wave - This best selling range is only 7.4cm deep for stunning looks. The range features advanced dry thermal technology giving a fast heat-up time and optimum energy efficiency. The radiator body has a lifetime guarantee with a three year warranty on electronic components and controllers. Available in sizes from 450w to 1700w for room sizes up to 20 square metres.
  • Cointra Apolo DC - In sizes from 500w to 1500w, the Cointra Apolo includes a large LCD digital control panel for easy programming. The radiator body is guaranteed for 10 years and the electronic components for three years.
  • Designer TT - These slimline designer radiators feature a built in energy monitor and high precision thermostat and use thermal fluid technology for enhanced cost efficiency. In sizes from 500w to 1500w.
  • Inerzia - Ideal for larger areas, such as period homes with high ceilings, the Inerzia range uses dry stone ceramic technology for intensified heat output and greater heat retention. With a 10-year guarantee on the radiator block, Inerzia comes in sizes from 1000w to 1800w, for room sizes up to 22 square metres.

Bathroom Heaters

For cosy bathrooms and warm towels all year round, Electric Radiators Direct supplies two styles of bathroom heaters:

  • Ladder rail design in 400w or 700w. The larger size has the option of a digital infra red programmer. Both are Water Protection IP44 Rated.
  • XTAL Plasma in 400w or 600w. In stunning white tempered glass with aluminium rails, these radiators heat across the entire surface area and have a high precision digital thermostat. There are nine pre-set programmes and four bespoke options and both sizes of radiator include a remote digital programmer.

Electric Radiators Direct’s easy-to-navigate website gives full details of all the product ranges plus other useful downloadable information such as how to programme the RC Wave. Further advice on making the right radiator choice for reliable, controllable heating with sensible running costs is available through the online customer service chat or by telephoning the company’s friendly, knowledgeable team.


Eco Stores Direct Ltd
Firecrest House, Lingerfield Business Park
Market Flat Lane, Scotton
North Yorkshire

Tel: 0330 300 4444

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